If one were to sit and deconstruct the modern way of life today, it would be marred by societal norms and a sense of restlessness to break free from them. To counter this tension that exists, there is also a strong collective voice developing, which is moving towards redefining one’s identity and sense of self […]
20 AUGUST 2020 What will your shopping carts look like now? It’s safe to say that pieces with longevity are often characterised by their utility and transitional quality. The past few months have convinced us to invest in items one can wear not only repeatedly within the same season, but more importantly, for years to […]
August 20, 2020 Our sartorial choices have and will always reflect the zeitgeist. Considering the outside world is scary, hostile, ambiguous and ever-changing with a global pandemic on our hands, we tend to lean more towards a cushioned and familiar aesthetic – pieces that coddle us in the quietest of ways and feel light on […]
Select magazine talks about Smoke Lab, one if the India’s forward thinking homegrown experimental site for labels like SMOKE VODKA, India’s first premier handcrafted, zero carbon footprint vodka and SMOKE WEAR- a hyper modern streetwear ensemble that is true to the millennial ethos; chic and minimalistic.
SMOKE Wear in Harper’s Bazaar India campaign ‘The Runway Project’ which talks about a digital showcase of the latest designer collections. It has highlighted the best local design talent that could be used to support during these unpredictable times.
The ArtSMOKE LAB, a homegrown experimental site that is conscious and forward-thinking has collaborated with Feat. Artists, a talent powerhouse in India representing some of the biggest names in fashion, art and music. The campaign evolves from the need to represent the zeitgeist of our current times, where art and creativity come together in a unique […]